Marketing


Marketing Audit:

Every business owner needs to carry out an audit every six months to reevaluate all current and future marketing programs.

“We have always done it this way” doesn’t always work. Over a thirty day period, the comprehensive audit will fully access current and all marketing programs in place. We then go through different areas of your business that relies on carrying out your major objectives. The effectiveness of the current strategy will be taken into account. This audit should provide you a list of things to implement in your business, what to tweak immediately, and what to discard now. We then will revert back to the current goals and what we are doing now to achieve those goals. Most business owners only think about the quick sale here, but an audit is required to fully flesh out their marketing programs from a strategic viewpoint.

Deliverables:

A. Comprehensive Bi-Yearly Business Audit

Marketing Validatior:

What would it mean for your business to succeed and not fail in the first two years? For most business owners this would be a vital part of their business. It would relieve them from the “fear factor” of owning their own business. Marketing validation is used to make sure your marketing campaign will be successful. It requires a series of checks to find out what needs to be done to solidify your product or service. Then the next requirement would be to run tests through online and offline media to find out if your “idea” is a hit or a miss. Based on the research, you may have to tweak a few things to make it work.

Is your product or service going to have a product-market fit of 40% or more? If so, then all the tests show a green light. If the sample size shows less than 40% of an audience who just can’t live without the product, service or marketing campaign, then it needs refining. Marketing validation is the preliminary step to take before create a marketing plan. Why? Because you will prevent the failure rate by nearly 90% to 95%.

Deliverables:

A. Marketing Validation Research and Analysis
B. Market Validation Plan

Marketing Makeover Solution – Execution

Some estimate that 85% of small to mid-size companies operate solely from a marketing budget, without a written marketing plan. The traditional, “academic” 50- to 100-page marketing plan might be great for consumer products companies and the Fortune 500, but few mid-market B2B companies have the resources or staff to translate that plan into weekly, monthly and quarterly activities.

However, most can operate using a 12-month marketing calendar which outlines the major goals, campaigns to execute, resources required and key metrics.

Our plan starts with a strategic marketing assessment and interviews with the company stakeholders to determine the marketing and sales objectives for the next 12 months. After the assessment is complete, we’ll create the plan and add the campaigns and activities to the marketing calendar, building it together with your team so they are a part of the process and invested in the plan execution.

Options

A. Have us write the entire plan and design the campaigns
B. Have us guide your team through the plan-writing stages and campaign calendar creation and management for your team to handle in the future.


Content Marketing & Branding Accelerator

Content marketing requires a whole new look at the term “digital assets”. How can a business owner strategically control their content so it leads to sales every time? The business will have to develop strategic pieces of different types of content and quality content at that. What types of content are working for distribution and what type of content is not working anymore? Do social networks favor a particular type of content?

The content strategy should be based on twelve different themes per year. Following that, they should focus on sub-themes for those different strategies. Next, we move on to content development and being able to flush out the different content pieces. This may include: video, infographics, promotions, audio, podcasts, whitepapers, press releases, etc. This is all documented in a content calendar, which should be used by all staff members.

We are moving into a space where “social business” is the latest buzzword. Business owners are jumping on the bandwagon of curating content, creating content and collecting it in their container. The type of content matters and social connections will lead to business growth. When the content calendar is created then the staff will be able to execute.

Deliverables:

A. Social Media Program
B. Social Media reports
C. Content Marketing Strategy
D. Content Calendar